Tuesday, 9 May 2017

Hereford College of Arts Illustration student shortlisted for Penguin Random House Student Design Award

Hereford College of Arts is thrilled to announce that BA (Hons) Illustration student Max Low has been included in a shortlist of 10 students for the Adult Fiction Cover Award 2017.

Max designed  a wrap-around cover  for the classic novel ‘To Kill a Mockingbird’ by Harper Lee, as part of the college submission to the annual competition. This is the first time a student from HCA has reached the short-list. He will now go up against nine other student designers before the winner is announced in June.

The winners in each of the three categories (Adult Fiction, Adult Non-Fiction and Children’s) will receive a sought after work placement at the Penguin Random House UK design studios in London, as well as a £1,000 cash prize.

 Art Directors from Penguin Random House will now provide Max with detailed feedback on his cover, giving him the opportunity to refine and resubmit his design to the judging panel which is made up of Art Directors from across Penguin Random House, as well as guest judges selected from the wider design and publishing industry. These include Sarah Hyndman, David Pearson, Chris Packham and Rathna Ramanthan.

Neil Hadfield, Course Leader for HCA’s BA Illustration course said, “This is a terrific achievement for Max and the Illustration course here at Hereford College of Arts. It is a fine start to what promises to be an amazing final couple of months in this year’s academic calendar, with Illustrators work featured at this year’s Hay Festival and at New Designers part 2.”

Commenting on his nomination for the Adult Fiction Cover Award shortlist, Max said:

“I wanted to portray the general feeling of the book rather than any particular event, scene or passage; I'm dyslexic and often struggle to read, so I tend to understand books through the imagery and overall feeling when reading them. I chose To Kill A Mockingbird as I think it is an important educational tool that promotes empathy, understanding and awareness, and also shows that change ultimately comes from within the community.”

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